Nocs Provisions x Audubon Society Collab
Modern design. Meaningful impact.
Modern optics meet a century of conservation to help more people look closer and care deeper.
The partnership is built around a shared belief in conservation through birding, the idea that creating meaningful, accessible connections with nature fosters deeper awareness, stewardship, and protection of the landscapes we all depend on. By pairing Nocs’ modern, creative approach to outdoor optics with the Audubon Society’s trusted legacy in education and conservation, the collaboration aims to bring more people outside, looking up, experiencing nature, and getting involved in efforts to protect the natural world.
REI EXCLUSIVE:
Spring migration
Nocs x Audubon is a limited-edition collaboration bringing modern optics and conservation heritage together to inspire a new generation of birders. Designed with bird-inspired colorways and built to support real habitat protection, this collection turns everyday looking into meaningful impact — helping more people get outside, pay attention, and protect what they love.
SHOP THE COLLECTION
FIELD issue
Inspired by the Peregrine Falcon—one of the fastest, most focused birds on the planet—this limited-edition Field Issue 8x32 bundle celebrates the thrill of observation and the responsibility that comes with it.
PRO ISSUE
Inspired by the Piping Plover—a small shorebird whose survival depends on quiet beaches and healthy coastlines—this limited-edition Pro Issue 10x42 bundle celebrates the beauty of slowing down, noticing details, and respecting the places wildlife calls home.
ZERO TUBE
Inspired by the Piping Plover—a small shorebird that thrives along protected coastlines—this limited-edition Zero Tube 8x25 bundle reflects the beauty of subtle details and fragile places.
Why Partner with the National Audubon Society?
“Nocs is thrilled to be teaming up with the National Audubon Society, who has been guiding birders and driving conversation efforts for generations. At the same time, Nocs acknowledges the history of who John Audubon was - and we don’t stand with what he represented or the actions he took as a person. What brought us together with this organization - as it exists today - is the alignment with our values in helping foster birding communities across the country and to promote the protection of these habitats. The modern organization is a driving force in making birding visible - and with its hundreds of local chapters - acting as a champion in this space. We see that the benefit of teaming up with this organization in its current form will help promote birding and conservation to protect birds in their habitats worldwide.”
- Nocs Founder, Chris McKleroy
We highly encourage anyone interested in this topic to read J. Drew Lanham’s essay regarding his opinion on how we should collectively deal with Audubon’s name and organizations using it in the modern era. It is an incredibly thoughtful and well outlined piece.
What Do We Do About John James Audubon?
“The organizations bearing Audubon’s name must press forward in this new light and decide who and what they want to be... I know many blind spots remain in the wake of a legacy that can either be ignored to a fate of stagnancy and decline or be learned from to move, with eyes wider open, toward a more equitable, just, and inclusive conservation future.” - J. Drew Lanham
J. Drew Lanham is a Black American conservation ornithologist and endowed faculty at Clemson University, where his work focuses on the intersections among race, place, and nature. He is the author of The Home Place: Memoirs of a Colored Man’s Love Affair with Nature and Sparrow Envy: Field Guide to Birds and Lesser Beasts.
